AI Workflow for Blog-to-Social Publishing

Difficulty: Beginner · Setup time: 30 min · Steps: 4

Every time you publish a blog post, you need to write 3–5 different social captions, choose the right images, and post manually across platforms. This workflow eliminates all of that — the moment your post is published, Make automatically generates platform-specific captions via OpenAI and schedules them across all your social channels.

What to Expect

  • 3× — platforms updated automatically per blog post
  • 45 min — saved per post vs. writing captions manually

Tools Used in This Workflow

  • WordPress — Trigger on new post
  • Make — Orchestrate workflow
  • OpenAI — Generate captions
  • Buffer — Schedule social posts
  • Slack — Publish confirmation

How It Works — Step by Step

  1. Step 1: Trigger on new WordPress post

    Tool: WordPress

    Make watches your WordPress site via webhook and triggers the scenario the moment a new post is published. The trigger captures the post title, excerpt, URL, featured image, and tags.

  2. Step 2: Generate platform-specific captions

    Tool: OpenAI

    OpenAI generates three separate captions — a conversational LinkedIn post, a punchy Twitter thread intro, and a Facebook post with a question to drive engagement. Each is tailored to the platform's tone and character limits.

  3. Step 3: Schedule to all social channels

    Tool: Buffer

    Make uploads the featured image and queues each caption to Buffer for LinkedIn, Twitter, and Facebook. Posts are staggered over 24 hours to maximize reach without appearing spammy.

  4. Step 4: Confirm in Slack

    Tool: Slack

    A Slack message to your marketing channel includes all three captions, scheduled times, and a direct link to edit any of them in Buffer before they go live. One click to approve, one click to edit.

Pro Tips for This Workflow

  • Add a WordPress tag like 'auto-social' and filter Make to only trigger on posts with that tag — keeps the automation from firing on drafts or internal posts.
  • Ask OpenAI to write platform-specific captions in a single call returning JSON with keys 'linkedin', 'twitter', and 'facebook' — faster and cheaper than three separate API calls.
  • Stagger Buffer scheduling by 2–4 hours per platform so posts don't all go live simultaneously and compete with each other for reach.

What You'll Need

  • WordPress account — Trigger on new post
  • Make account — Orchestrate workflow
  • OpenAI account — Generate captions
  • Buffer account — Schedule social posts
  • Slack account — Publish confirmation
  • Basic automation experience, or a vetted expert to build it for you

Related Video Tutorial

Automate Social Media Posting from Blog Content

Frequently Asked Questions

Does this work with Ghost or Webflow blog platforms?

Yes. Ghost supports webhooks natively — set a webhook on post.published to trigger Make. Webflow CMS also supports webhooks for collection item publish events. The downstream steps (OpenAI + Buffer) are identical regardless of your CMS.

What image does Buffer use for the social posts?

Make passes the featured image URL from your WordPress/Ghost post to Buffer. Buffer then attaches it when scheduling. For posts without a featured image, add a fallback step that uses a branded template image from your Google Drive or Cloudinary account.

Can I add human review before posts go live?

Yes — instead of scheduling directly to Buffer, send the draft captions to a Slack message with an 'Approve' button using Slack Block Kit. Only schedule to Buffer when someone clicks Approve. This adds one click of friction while keeping the rest fully automated.

How do I handle blog posts that shouldn't be shared on social?

Add a WordPress custom field (e.g., 'Skip Social = Yes') and add a Make filter step at the start that stops the scenario if that field is set. Alternatively, use a specific WordPress tag to opt posts in rather than opting them out.

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